PETAL & STEM WEB DESIGN

Designing a visually stunning and user-friendly e-commerce website for a local flower store.

ABOUT PROJECT

Petal & Stem is a modern brand identity project crafted to highlight the elegance of floral design through a clean, minimal digital presentation. This case study, built using the Alabasta Framer template, demonstrates how simplicity can elevate a brand's presence online. The template’s refined structure makes it perfect for designers and creatives who want to present their work in a polished, conversion-friendly format. Petal & Stem stands as a strong example of what’s possible with a flexible, professionally designed Framer portfolio template.

CHALLENGE

The main challenge was to design a digital identity that communicated the softness and sophistication of a floral brand, without overwhelming the content. Using the Alabasta template allowed for a strategic layout that kept the visuals front and center while maintaining clean typography and intuitive navigation. The aim was to let the product and visuals do the storytelling, supported by a subtle and responsive design structure.

MY ROLE

As the designer, I led the branding, layout, and implementation using the Alabasta Framer template. I customized the base layout to reflect the Petal & Stem brand’s natural aesthetic, ensuring a seamless user journey that felt elegant and professional. The flexibility of Alabasta made it easy to highlight imagery, tell the brand’s story, and guide users through the portfolio without friction.

DESIGN PROCESS

The design process was grounded in clarity and balance. I started by defining the brand mood, then structured content sections using Alabasta’s modular components. Each section—from the hero banner to the final call-to-action—was refined to serve a purpose. The use of white space, soft color palettes, and responsive grids helped bring Petal & Stem’s brand to life, while maintaining high performance and visual harmony across all devices.

RESULT

The final outcome is a beautifully minimal portfolio page that fully supports the Petal & Stem brand. Optimized for mobile and desktop, the page is fast, intuitive, and visually appealing. Built entirely with the Alabasta Framer template, it demonstrates how small businesses and creatives can elevate their portfolio presence using a clean, modern web template. The result is not just a site—it’s a branded experience. Ready to build your own minimalist portfolio? Try the Alabasta template now and start designing a stunning, modern website today! https://alabasta.framer.website